"Alexander Clementine have also started using seaweed for its underwear, which uses significantly less water than conventional cotton" - VOGUE
"Made from (believe it or not) seaweed and Tencel Lyocell made from wood pulp to create a super soft, breathable fabric that feels wonderful against the skin" - TATLER
"Best for softness. Alexander Clementine predominantly uses sustainable seaweed and tencel, which are silky soft. Seaweed is a relatively new fibre that uses 97 percent less water than cotton to make" - The Independent
"The eco-friendly triangle bra is made with seaweed and wood pulp and was designed by Alexander Clementine, who Lady Amelia has collaborated with" - Daily Mail
"The royal, who is 39th in line to the throne, models a pink bra and thong made from seaweed" The Sun
"Royally-approved underwear? We predict a sellout..." - HELLO!
Made from sustainable sourced renewable resources - Icelandic seaweed and Austrian eucalyptus.
97% less water
Our unique fabric uses 97% less water than cotton to create all whilst being more than twice as soft. The softest underwear in the world?
The power of seaweed
Our underwear maintains the natural properties of seaweed, making them naturally antibacterial, anti odour and temperature regulating.
Free, free, free
Free delivery and a free scrunchie worth £7.99 when you spend £70 or more.
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Shop the look
Look good, feel good, do good
Our unique silk-like seaweed & eucalyptus blend feels like a second skin, all whilst using up to 97% less water than cotton to create. Our underwear maintains the natural properties of seaweed, making them naturally antibacterial, anti odour and temperature regulating. Meaning you'll look good and feel good - all whilst doing good.View products
By far, the best sustainable underwear brand i've come across. Quite incredible it's made of seaweed and made in London. Ticks all the boxes on all ethical levels without losing style, comfort and fit.
Truly the most comfortable panties i’ve ever purchased!!! I believe I may have ordered a size too small in the briefs but because of the wonderfully soft material and stretch it is not an issue! So soft I genuinely cannot tell they’re there! I also love that they are sustainable and environmentally friendly. All I can say is i’m obsessed and will be purchasing more! :)
Honestly the most amazing brand & ordering was so simple!
So glad I finally treated myself! Couldn’t recommend enough!