Menowashing
In a market projected to reach $24.4 billion by 2030, the menopause industry is rife with companies making false claims about being able to help women experiencing menopause symptoms but...
"Improved my quality of life"
Icelandic Seaweed underwear to alleviate the symptoms of menopause and aid in the recovery of breast cancer.
The seaweed makes our underwear:
- Antibacterial
- Anti odour
- Temperature regulating
- Moisture-regulating
- Hypoallergenic
- Incredibly soft
This helps alleviate symptoms of:
- Hot flushes
- Vaginal atrophy
- Vaginal odour
- Heightened sensitivity
- Dry & Itchy skin
- Troubled sleeping
Backed By Science
The seaweed and eucalyptus fibres that make up our underwear have been subject to rigorous scientific testing, confirming the fibres properties.
Naturally antibacterial, anti odour, temperature regulating, moisture-regulating, hypoallergenic and is rich in antioxidants and vitamins. These properties can help alleviate symptoms of menopause; hot flushes, vaginal atrophy, vaginal odour, heightened sensitivity, dry & itchy skin and sleeping discomfort.
The qualities and abilities of our underwear and the effectiveness it has in helping alleviate symptoms of menopause is all backed by evidence based science.
FAQ - Popular Questions
How can underwear alleviate menopause symptoms?
The seaweed and eucalyptus fibres that make up our underwear retain their ecological value. Naturally antibacterial, anti odour, temperature regulating, moisture regulating, hypoallergenic and rich in antioxidants. These properties help alleviate symptoms like hot flushes, vaginal atrophy, vaginal odour, skin sensitivity and sleeping discomfort.
Have the properties been confirmed by science?
All the properties of our underwear that we happily boast about have been proven by science.
The fibres we use have been subject to rigorous scientific testing to confirm their abilities; antibacterial, anti odour, temperature regulating, moisture regulating, hypoallergenic and rich in antioxidants.
If anyone would like to see this science based evidence, please feel free to reach out.
There's more than 30 symptoms of menopause, what do they help with?
Due to the distinct properties of our underwear, we are very particular on what menopause symptoms they can help alleviate. Our underwear can help with some of the most common symptoms including hot flushes, vaginal atrophy, vaginal odour, dry & itchy skin, heightened sensitivity.
On top of this, the inherent stretchiness and silk-like softness of the fabric provides comfort during periods of weight fluctuation.
How long will the underwear last?
Our underwear will last just as long as cotton alternatives. The fibres will only break down when in an environment that allows them to do so, like a compost bin.
The underwear can be washed normally at 30 degrees and hand dried. Due the breathability of the fabric, the underwear will dry extremely quickly.
Blog posts
Managing Menopause Symptoms: How Underwear Can Help
Menopause can bring a range of uncomfortable symptoms, such as hot flashes, night sweats, skin sensitivity, and irritation. These changes can disrupt daily life and leave many women searching for...
A Podcast with Alexander Clementine and Amanda Ryder
In a recent podcast, the founder of Alexander Clementine discussed the brand's innovative seaweed underwear with author and nutritionist, Amanda Ryder.
From Sea to Skin: The Journey of Our Seaweed
Alexander Clementine uses sustainably harvested seaweed from Iceland's fjords, collected every four years to preserve the environment. The seaweed is dried to retain its nutrients, then embedded into cellulose fibres,...