We are excited to share an extract of a piece written by Fashion Snoops on Alexander Clementine:

Why Seaweed? The Fabric of the Future

"Alexander Clementine’s seaweed and eucalyptus based fabric is a true innovation. The seaweed, sustainably harvested every four years, above the regenerative point, ensuring there is no detrimental effect to the environment. It is then crushed into a fine powder and blended with eucalyptus cellulose. This blend is spun into yarn and woven into fabric, permanently embedding the seaweed’s natural properties into the material. The result is a fabric that feels softer than silk and works actively to improve skin health.

Hypoallergenic and designed to reduce inflammation, the fabric is ideal for sensitive skin. It’s also biodegradable under specific enzyme rich conditions, ensuring durability during use and minimal environmental impact afterward.

For women going through menopause, this fabric has been transformative. It addresses common concerns like hot flushes, night sweats, and irritation caused by changes in skin sensitivity or pH levels, offering a practical and elegant solution."

Sustainability

"Alexander Clementine isn’t just another sustainable fashion brand, it’s a brand that genuinely listens to its customers and designs for real needs. By combining eco-conscious production methods with health focused, innovative femtech designs, it’s setting a new standard for how fashion can care for both people and the planet."

A Vision for the Future

"Alexander Clementine is redefining what it means to create fashion with purpose. By blending scientific innovation with a deep understanding of women’s health, Alex has crafted a brand that not only prioritises sustainability but also provides meaningful solutions for real challenges. It’s a powerful reminder that fashion can do more than make us look good, it can make us feel supported, cared for, and connected to a better future."