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A statement from our founder:

"Alexander Clementine was founded to shake up the fashion industry, to disrupt an industry that causes so much detriment. We started making underwear from Icelandic seaweed, an item that couldn’t be bought secondhand that was carbon neutral and biodegradable. Underwear that maintained the natural properties of seaweed; naturally antibacterial, anti odour, temperature regulating and hypoallergenic.

We soon discovered that our underwear was helping those going through the most difficult of times. Aiding the recovery of women experiencing breast cancer, menopause, nerve damage and more. Then it hit closer to home, with my mother experiencing breast cancer for the second time with a mastectomy to follow. In a time when you feel most helpless, our underwear was the only thing that she could wear on her way to recovery, and she wasn’t the only one.

We decided we have a unique opportunity to help those going through the most difficult times. To work alongside surgeons, leading experts and charities to ergonomically develop specialist bras with our incredibly unique fabric." 

Alexander Perry - Co-founder, CEO

Fibres & Production 

Underwear is the first thing you put on in the morning and the last thing you take off at night, comfort is a non-negotiable. Our unique silk-like Tencel (eucalyptus) and Seacell™ (seaweed) blend is softer than cotton and uses up to 97% less water in its production. Paired with ROICA™ elastane (ionised yarn that absorbs odour and sweat), we give you the optimum stretchy comfort you need.

If that wasn’t enough, our seaweed fabric blend has quasi-medicinal properties. This includes iron and iodine (vital to thyroid function) as well as vitamins A, C, E & B12 that are absorbed through the skin meaning it is perfect for those with sensitive skin too. 

We are also so proud to say that we are Designed and Made in London. We don’t use any sweatshops and our suppliers are certified by Oeko-Tex Class I, STeP, REACH compliant, ISO 9001 and 14001 meaning they maintain the highest standards in protecting the environment and their employees and recycle or reuse 98% of all their waste.