founders story
What started as a sustainability project became a personal mission to drive innovation in women's health.
Underwear in one of the most disposed of items of clothing and is not bought second hand. Experts also recommend replacing underwear every 6-12 months, so initially we simply wanted to develop something more environmentally friendly.
We soon discovered that our seaweed based underwear was having a positive impact in women's health. Women kept coming forward highlighting the support and comfort our unique fabric was providing during menopause.
During this time it hit closer to home, with my mum, Alison, experiencing breast cancer. In a time when I felt helpless, our underwear was the only thing that she could wear to comfort her during recovery.
This became the trigger to pivot the brand to focus on women's health.
Today we work with leading experts across science and medicine to drive material innovation to support women's health.
We actively engage with the growing menopause community to support meaningful change.
As a young man in this space, I feel I have an opportunity to help drive awareness for menopause.
What touches your skin matters, because sometimes the smallest layer can make the biggest difference.
“This was my second order, straight after I experienced the ease and relief, what it means to wear this excellent material! wonderful innovation!”
Customer Review