In a market projected to reach $24.4 billion by 2030, the menopause industry is rife with companies making false claims about being able to help women experiencing menopause symptoms but lack the scientific backing or evidence to substantiate those claims, or 'menowashing' as it's come to be known.

At Alexander Clementine, we don't make any claims without the science to back it up. The seaweed and eucalyptus fibres that make up our underwear have been subject to rigorous scientific testing and trials to confirm the fibres properties.

Our underwear is naturally antibacterial, anti odour, temperature regulating, moisture-regulating, hypoallergenic and is rich in antioxidants and vitamins that help protect the body against harmful free radicals. These properties can help alleviate symptoms of menopause; hot flushes, vaginal atrophy, vaginal odour, heightened sensitivity, dry & itchy skin and sleeping discomfort.  

The qualities and abilities of Alexander Clementine underwear and the effectiveness it has in helping alleviate symptoms of menopause is all backed by evidence based science. If you have any questions or would like to see scientific proof about the fibres we use, please feel free to contact us and we will happily send that over.