Believe it or not, we get these questions A LOT. Our unique & incredibly soft fabric is made from seaweed but we can assure you it does not smell like fish and it is also nothing like the sushi seaweed you may be more familiar with. Infact, we describe it as a softer and more superior cotton. Simply put, our fabric acts similarly as cotton but is over twice as soft and uses 97% less water to make.

We know this word is thrown around these days. To us sustainability is two fold - helping both people and the planet. We have chosen to work with suppliers who share our values and have a strong commitment to both people and the planet. This means everyone along our supply chain is paid fairly and every process that goes into making our garments is not detrimental to the environment. Also, the materials that go into making our fabric come from natural and renewable resources - seaweed and eucalyptus.

All our packaging is either recyclable or biodegradable and completely plastic free. In fact, even our stickers are made from sugar cane so are completely biodegradable.

To ensure you look after your underwear and keep it in the best condition possible. We recommend you wash at 30 and do not tumble dry. Our fabric is naturally quick drying and wicks moisture away from the body so won't take long to dry anyway!