At Alexander Clementine, our journey began in the fashion industry, but we quickly realised there was a deeper purpose we wanted to serve—women's health. The transition was inspired by a desire to create products that not only look good but also make a meaningful difference in women's lives.

Not only that, our founders mum had breast cancer twice and Alexander Clementine was the only bra she could wear that didn't irritate or put pressure on the surgical site, allowed her stitched to breath and heal and maintained support despite her asymmetry. 

Recognising the challenges women face, especially during menopause, we decided to focus on developing innovative, health-enhancing underwear that provides comfort and support when it's needed most.

This shift allowed us to combine our passion for fashion with a commitment to wellness, leading to the creation of our unique seaweed fabric specifically to alleviate the symptoms of menopause and aid in the recovery of breast cancer. Our mission now is to empower women by offering sustainable, comfortable, and health-focused solutions.

Explore the top that made a difference to our founders mum and so many more here and discover how Alexander Clementine is making a difference in women’s health.